For me, over the last 5 years… Seth Godin has been my Zig Ziglar. He hasn’t taught me how to sell, but how to over come the fear and or resistance of what it takes to be or try to be great.
From this interview…
No for now
- The people you are calling on….
- do not owe you a meeting,
- they do not owe you an answer,
- they do not owe you one minute of their time.
- Crafting a perfect pitch letter to get their attention? Not a lot of faith in that approach
- Rejection from people that care about you isn’t a bad thing
- It is a message
- not a message message of giving up,
- but a message that you just told them a story that didn’t resonate (I like that word) with them that today.
- They are saying…
- do not bother me tomorrow with the same story,
- you will not be able to badger me into doing business with you
- but what you could do is
- tell me a different story
- about a different problem
- on a different day….
- because if you treated me ethically the first time, why wouldn’t I want to listen to you a second time.
- AND… don’t try and get best customer first. Get them last!! start with the ones that are more likely to listen to the story carefully.
- Because in the end, the best customers just want to know that all the other people have already said yes.
…do not become a wandering generality… instead figure out how to be a meaningful specific.
- The Great Zig Ziglar: Attitude is Everything (gnozzoknows.com)
- “If you don’t start, you can’t fail” (by Seth Godin) (solutionsology.com)