From this interview…
No for now
- The people you are calling on….
- do not owe you a meeting,
- they do not owe you an answer,
- they do not owe you one minute of their time.
- Crafting a perfect pitch letter to get their attention? Not a lot of faith in that approach
- Rejection from people that care about you isn’t a bad thing
- It is a message
- not a message message of giving up,
- but a message that you just told them a story that didn’t resonate (I like that word) with them that today.
- They are saying…
- do not bother me tomorrow with the same story,
- you will not be able to badger me into doing business with you
- but what you could do is
- tell me a different story
- about a different problem
- on a different day….
- because if you treated me ethically the first time, why wouldn’t I want to listen to you a second time.
- AND… don’t try and get best customer first. Get them last!! start with the ones that are more likely to listen to the story carefully.
- Because in the end, the best customers just want to know that all the other people have already said yes.
…do not become a wandering generality… instead figure out how to be a meaningful specific.
- The Great Zig Ziglar: Attitude is Everything (gnozzoknows.com)
- “If you don’t start, you can’t fail” (by Seth Godin) (solutionsology.com)