Seth Godin is my Zig Ziglar

For me, over the last 5 years… Seth Godin has been my Zig Ziglar. He hasn’t taught me how to sell, but how to over come the fear and or resistance of what it takes to be or try to be great.

From this interview…

No for now

  • The people you are calling on….
    • do not owe you a meeting,
    • they do not owe you an answer,
    • they do not owe you one minute of their time.
  • Crafting a perfect pitch letter to get their attention? Not a lot of faith in that approach
  • Rejection from people that care about you isn’t a bad thing
    • It is a message
    • not a message message of giving up,
    • but a message that you just told them a story that didn’t resonate (I like that word) with them that today.
  • They are saying…
    • do not bother me tomorrow with the same story,
    • you will not be able to badger me into doing business with you
    • but what you could do is
      • tell me a different story
      • about a different problem
      • on a different day….
      • because if you treated me ethically the first time, why wouldn’t I want to listen to you a second time.
  • AND… don’t try and get best customer first. Get them last!! start with the ones that are more likely to listen to the story carefully.
  • Because in the end, the best customers just want to know that all the other people have already said yes.

zig ziglar…

…do not become a wandering generality… instead figure out how to be a meaningful specific.

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The Resistance

Maybe the best “first page” of a book I’ve read in a long time.  Following on the current them after reading and listening to Seth Godin‘s Lynchpins for the past couple of months, I landed on “the War of Art” by Steven Pressfield.

Page One -What I Do

I get up, take a shower, have breakfast. I read the paper, brush my teeth. If I have phone calls to make, I make them. I’ve got my coffee now. I put on my lucky work boots and stitch up the lucky laces that my niece Meredith gave me. I head back to my office, crank up the computer. My lucky hooded sweatshirt is draped over the chair, with the lucky charm I got from a gypsy in Saintes-Maries-de-la-Mer for only eight bucks in francs, and my lucky LARGO name tag that came from a dream I once had. On my thesaurus is my lucky cannon that my friend Bob Versandi gave me from Morro Castle, Cuba. I point it toward my chair, so it can fire inspiration into me. I say my prayer, which is the Invocation of the Muse from Homer’s Odyssey, translation by T.E. Lawrence, Lawrence of Arabia, which my dear mate Paul Rink gave me and which sits near my shelf with the cuff links that belonged to my father and my lucky acorn from the battlefield at Thermopylae. It’s about ten-thirty now. I sit down and plunge in. When I start making typos, I know I’m getting tired. That’s four hours or so. I’ve hit the point of diminishing returns. I wrap for the day. Copy whatever I’ve done to disk and stash the disk in the glove compartment of my truck in case there’s a fire and I have to run for it. I power down. It’s three-thirty. The office is closed. How many pages have I produced? I don’t care. Are they any good? I don’t even think about it. All that matter is I’ve put in my time and hit it with all I’ve got. All that counts is that, for this day, for this session, I have overcome resistance.

Page Two – What I Know

There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write.

What keeps us from sitting down is the Resistance.

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Real Artists Ship

After some back and forth emails with a real artist, Jessie from Stray Dog Arts, she sent me a link to a podcast interview with Seth Godin talking about his new book Lynchpins on the Accidental Creatives Blog.

It is a great listen and pushes all the right buttons.

I read Lynchpins a few months back and it has been kind of top of mind this summer in my daily journeys.  Its about becoming remarkable, indispensable and doing things that matter.  Acknowledging and accepting the resistance as part of being creative and inspirational and GETTING THROUGH IT.

From the interview….The days are over where we can expect Ford to open up a factory next door and pay us $120k to build cars.  It’s OVER.  What is replacing that is organizations big and small made up with unique individuals that are doing things that matter and most importantly without a manual.  To do things that matter and to do them without a manual you have to get over the resistance and you have to learn to ship…..This economy is punishing the fearful and and increasingly benefitting those that are brave enough to be creative and generous enough to give it away.  But to give it away you have to ship.

The single biggest part of Lynchpins that I think about is the Chapter on Shipping “Real Artist Ship”.  Who said that?  Steve Jobs (even when the antenna doesn’t work I guess). For me, there are thousands of things to get in the way of shipping – it can always be a little bit better if I just spend a few more hours on it – but value isn’t happening when something is still in my laptop or in my head.  If it is going to matter, I have to ship it.

And to ship it – I have to confront the resistance.

Am I shipping today or am I giving in to the resistance.  For me its not a philosophical question it is a daily challenge.  Next

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