In case you have seen this. The new Old Spice guy you’ve been seeing on tv lately is all over Twitter and YouTube replying to (it looks like) ALL comments with short you tube videos. I don’t know how long this can go on – but it is definitely one of the most interesting and noteworthy re-branding campaigns I’ve seen in a while.
Here are a few of the replies.
Reply to Kevin Rose of Digg
Reply to Ashton Kutcher
Reply to Starbucks
Reply to Guy Kawasaki
Reply to Allyssa Millano
He’s even doing proposals
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